A UNIQUELY AUSTRALIAN TAILORING EXPERIANCE.
Brisbane flouts pieces of its heritage past between its modern façade. Located in Australia’s first dedicated entertainment district, Fortitude Valley, the Prince Consort Hotel remains a reminder of Fortitude Valley’s previous draw card as one of Brisbane’s first business and retail districts. Now boasting a music venue on one level and multiple music related ventures on the top level, the Hotel combines old world charm with a thriving music community, two things very close to the Afternoon’s heart.
The Afternoon's studio represents simple design. A feature wall exposes the original brickwork from the Hotel, while the remainder remains white. The studio furnishes Australian designed and constructed furniture, emphasising the beauty of natural, Australian materials with local ingenuity and build. Combined together, the building, the fit-out, and furniture set the atmosphere for a uniquely Australian tailoring experience.